Airbnb's mission statement is "To live in the world where one day you can feel like you’re home anywhere, not in a home, but truly home, where you belong." The mission statement displays the impact the company expects to have on the lives of its clients. It particularly emphasises the extent of satisfaction that would position it as a coveted marketing place. The components associated with this mission statement comprise
Improvement of life
Exceeding expectations
Creating a sense of belonging
Airbnb focuses its attention on positively impacting the experiences that its customers have when interacting with the company. The firm does this by customising its services to meet the general needs of its client base. It also goes the extra mile to localise the services it offers to reflect the needs of specific cohorts across the globe, especially through its range of services dubbed host and experiences.
The needs of this first component directly link to those of the second one, where Airbnb has distinguished itself as a company that does not settle for normal. Instead, its primary objective is to give its all to everything it touches for the maximum experience of its customers.
In fact, the relationships it has established with all its hosts across the globe show just how critical excellence is for Airbnb. The management of the company takes pride in leaving customers longing for more every time. In the final component, Airbnb strives to ensure that its efforts and the services and linkages it provides to its customers create one impact: a sense of belonging.
It is something the company has proven beyond doubt that it can achieve through its dependable and safe approach to responsible hosting across the globe. All a potential client needs to do is book a home online and leave the rest to Airbnb to ensure everything falls into place perfectly.
Essentially, Airbnb believes that people share a fundamental element of goodness with which everyone can feel comfortable and accepted, which has been instrumental in the achievement of this mission.
In the final component, Airbnb strives to ensure that its efforts and the services and linkages it provides to its customers create one impact: a sense of belonging. It is something the company has proven beyond doubt that it can achieve through its dependable and safe approach to responsible hosting across the globe. All a potential client needs to do is book a home online and leave the rest to Airbnb to ensure everything falls into place perfectly. Essentially, Airbnb believes that people share a fundamental element of goodness with which everyone can feel comfortable and accepted, which has been instrumental in the achievement of this mission.
Introduction
Airbnb is a leading online platform that offers its clients an ideal marketing place where they can shop and order a wide range of hospitality services from the comfort of their home.
Established in 2008, Airbnb has become a household name not only in America but also across the globe due to the strength of its mission and vision statements. The emphasis it places on excellence in everything it does has particularly placed it atop Airbnb's competitors and other similar platforms.
The mission statement of a company presents the steps the management seeks to abide by while delivering its services to its target audience. In the case of Airbnb, the focus of its mission statement is on the experience it creates for its customers.
The vision statement of a company goes hand in hand with the mission statement. In fact, it is the eventual outcome of the strategies in the mission statement that corresponds to the future achievements the business wants to be associated with. In this case, Airbnb's vision statement is all about leaving a memorable reputation on a global level.
Other than these two elements, the core values of a company are critical in guiding the overall operations of the firm to remain within the expectations of the mission and vision statements.
Airbnb's incorporation of values such as champion, simplify, being a ‘cereal’ entrepreneur, and adventurousness has been integral to the success witnessed so far. Together, all these aspects keep the organisation running and getting a step closer to its goals and objectives.
Vision
Airbnb's vision statement is "Belong Anywhere." The vision statement talks about going beyond regional and national limitations when it comes to the services any client can get from Airbnb. The company hints at its global presence and dominance, which is a reflection of its leadership potential in the hospitality sector. Several components can be extracted from this vision statement.
Belonging. Airbnb is among the first companies to come out strongly in favour of making the world a global village. The company has succeeded in establishing a wide network interlinking different related hospitality hosts and service providers, all with the purpose of giving its customers the best experiences. The beauty of this web is that, despite being widespread, it remains solid in the advancement of the Airbnb concept of oneness. The level of cooperation led by Airbnb has been central to the presence of a sense of belonging among its customers.
Global presence. To meet the needs of this second component of the Airbnb mission statement, the management of the company recognises the importance of pushing similar principles in all regions it operates in. By doing so, this has created a diverse global community with distinguishing Airbnb characteristics, facilitated by the inclusive platform that all the hosts and guests exploit irrespective of their location.
Core Values
Airbnb's core values include "champion the mission, be a host, simplify, every frame matters, be a ‘cereal’ entrepreneur, and embrace the adventure." They form the fundamental elements that drive the operations of the firm and ensure everyone remains headed in the right direction. The following characteristics relate to these values:
Champion the Mission
Be a host.
Simplify
Every Frame matters.
Be a Cereal entrepreneur.
Embrace the adventure.
Airbnb's commitment to its ambition has been strengthened by its founder, who demonstrated the need for a workforce that believes in the mission of the company ever since the company's inception.
This value leads to the second, which calls for everyone who comes into contact with the company to be part of it by offering what they can to advance its mission and vision. By doing this, they should be led by simplicity, which demonstrates how important even a show of friendliness is to the business strategy.
The value of the cereal entrepreneur is highly recognised for the impact it has had on the company's growth, and therefore, Airbnb considers it a sense of identity for the company. In relation to this, Airbnb values adventure as the best source of creativity and sustained growth in any business, as it not only gives birth to new ventures but also promotes joy and work optimism.
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