The doTERRA Healing Hands Foundation mission statement and vision statement manifest the general desire to provide global communities with the tools needed to be self-reliant.
doTERRA Healing Hands Foundation’s progress is a result of effective strategic management that applies a mission statement and a vision statement suited for health care and business professionals. Having experienced the life-enriching power of essential oils, a group of health-care and business professionals collaborated with the common goal of creating a new standard of essential oils that would influence individuals and communities around the world. In 2008, doTERRA, meaning "Gift of the Earth," began its operation.
In sharing essential oils worldwide, doTERRA aimed to serve people and communities with the various resources that they had. Initially, this was done by donating to charities, fundraising, and community outreach projects, but it eventually grew to much more.
The doTERRA Healing Hands Foundation was founded in June 2012 as an official 501(c)(3) non-profit organisation. The foundation is one of the ways doTERRA reaches out and serves communities that are in need. They do this by partnering with organisations and doTERRA Wellness Advocates, who offer hope to millions around the world.
Through the foundation’s efforts, many lives are saved and freed from diseases and poverty, and communities are empowered with the knowledge and skills to become self-reliant and productive.
The first donations of the doTERRA Healing Foundation went to microcredit lending funds through a nonprofit organisation named Mentors International. Through this fund and the additional funds that have been generated over the years, credit is provided to small business owners that do not have access to financing opportunities and whose only option is to borrow from unethical and even dangerous lending sharks.
Through the partnership between doTERRA Healing Foundation and Mentors International, they provide hardworking entrepreneurs with small business loans and education to help them succeed in their business enterprises. These loans offered opportunities for personal and family growth and development, which helped them escape poverty.
In addition to microcredit lending, the doTERRA Healing Foundation focuses on programmes and organisations that work to improve sanitation and water availability, health care, and educational opportunities. To encourage and support the many existing service programmes, the Wellness Advocates are able to request assistance from the doTERRA Healing Foundation for projects or service programmes they are involved in.
The first hurdle to overcome was the establishment of a standard of quality in an industry that never had one. The founders of doTERRA were committed to providing only the highest quality and purest essential oils so that families are assured that they are using only the best to promote health and wellness in their loved ones.
This success is attributed to stringent measures to ensure the mission and vision statements are fulfilled. In theory, the foundation’s vision statement provides organisational direction towards a desired future condition of the foundation. On the other hand, the foundation’s mission statement presents business goals and guides strategic management within the foundation. For example, the foundation emphasises target customers’ convenience in accessing the best therapeutic essential oils in the world.
Mission Statement
doTERRA Healing Hands Foundation's mission statement is "to bring healing and hope to the world by providing global communities with the tools needed to become self-reliant. Through projects addressing the needs of microcredit lending, access to healthcare, education, sanitation, and clean water, and fighting child sex trafficking, individuals are empowered and lives are changed." The foundation’s mission shows that it focuses on making communities economically self-reliant. The following are the major components of the doTERRA Healing Hands Foundation's mission statement:
Hope and healing
People empowerment
Improvement of life
The first component of the doTERRA Healing Hands Foundation’s mission signifies the
foundation’s goal of bringing hope and healing to the world by providing income-generating activities that will make the communities self-reliant. An example would be the marketing of the products of the doTERRA Healing Hands Foundation, such as therapeutic-grade essential oils. The second component of the doTERRA Healing Hands Foundation mission statement is all about how it will give projects to the communities their needs in terms of financing through micro-lending, accessibility to healthcare, education for all, access to sanitary and clean water, and fighting sex trafficking. In return, the people will be empowered to overcome all the challenges of society if they are financially capable and independent. Finally, the third component of the doTERRA Healing Hands Foundation’s mission statement shows that the global communities will get more from the productivity of their business endeavours and will eventually improve their financial standing, which in effect will improve their lives and free them from poverty.
Vision Statement
doTERRA Healing Hands Foundation’s Mission Statement is "to bring a new standard of therapeutic-grade essential oils to the world.
"They wanted something different that would appeal to all people—from those who knew nothing of essential oils to those who were considered experts in the field. Though doTERRA has experienced phenomenal growth, these same individuals work to maintain the culture of a small company where everyone has a voice and a place. doTERRA Healing Hands Foundation’s vision statement has the following components:
Innovative therapeutic oils
Worldwide acceptance
Worker-friendly environment
The first component shows that doTERRA Healing Hands Foundation’s vision statement assumes to inspire innovations and positive changes in their products, such as therapeutic-grade essential oils. The second one shows the target market for these changes and products, which hope to keep the world free from disease. The third component is the practise of good human resource management.
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