KPMG's mission statement is "to turn knowledge and understanding of information, industries, and business trends into value for our firms’ clients, our people, and the capital markets." The statement clearly states what the company seeks to implement while at the same time having the interests of its clients and the sector it operates in at heart. Based on this, the following characteristics can be associated with the mission statement:
Improvement of life. KPMG is focused on making a difference in everything it does, as evidenced by the changes it has initiated in varied industries. The launch of progressive systems that address numerous issues of management in banking, energy, and automotive, among other sectors, reveals the impact KPMG has across the board.
Growing its sector. KPMG is not all about satisfying the needs of its customers. The company is more than that, with its reach extending to the establishment of platforms that gradually encourage the overall growth of its market. In fact, it has demonstrated its commitment to the achievement of this characteristic in its mission statement through the resources directed towards research to understand the dynamics facing the audit sector.
The precision and specificity of KPMG's mission and vision statements are an indication of what has grown the company into one of the most recognisable audit firms in the global arena.
Running a network of a firm offering a range of services often becomes a tall order for most management out there, but the case has been different for KPMG due to the strength of its mission and vision statements, which have kept the company at the top level for over 33 years since its inception in 1987.
Ideally, the mission statement of a company highlights the strategic options exploited by the management to meet the objectives of that company. KPMG's mission statement zeros in on strategies through which it can exploit its expertise in perfecting what it delivers to its customers and the audit sector. In this way, it also contributes to its mission statement, which is all about the image the company wants to create in this sector.
In fact, the KPMG vision statement identifies its desire to serve as a role model for the rest. Core values are critical elements that KPMG has tremendously benefited from, especially in the way they realign all the functions of the company. Essentially, these guides ensure everything, including the workforce, works as expected and remains committed to the mission and vision statements of the company.
Vision Statement
KPMG's vision statement is "Distinguished by the learning opportunities offered through a platform that shares the expertise, knowledge, and experience of professionals across a global network." The vision statement emphasises how KPMG wants to be identified by the market it serves and the rest of the players as an emulatable firm. A scrutiny of this statement reveals several key parts:
Distinguished by learning opportunities. KPMG meets this need by demonstrating through its wide range of activities that it does not just offer routine services. The company has dedicated efforts to endeavours that generate new strategies and reaches out to institutions to empower and inspire change. In reality, it is the initiator of change through absolute knowledge.
Global network. The scope of KPMG's operations is not limited to a nation or region. The company has expanded its reach, making it a global giant with influence felt in 153 countries and in numerous capacities such as in governments, capital markets, and other varied agencies.
Core Values
KPMG's core values include "leading by example, working together, respecting individuals, seeking facts and providing insights, being open and honest in communications, commitment to communities, and acting with integrity." Together, all these values are the crucial principles that keep KPMG operations in line with its mission and vision. Each of these factors has specific contributions to make to the success of the company.
The first one is a reflection of how KPMG strives to stay at the top with excellent services informed by research. It closely relates to the wide network of the company, which promotes cooperation with all its network of firms while emphasising respect and evidence-based progress, as shown by its second, third, and fourth values.
The establishment of communication systems and inclusivity everywhere KPMG operates, together with a call to make sure everything is executed rightly, represent what the company holds dear.
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